Marketing is creating a balance between Creative Consumer demand And limited budget, Which is B2B or B2C marketing strategy. The most important thing for a plan is the “ Target Audience. “
Because even if you design strategies, organize promotions and create advertisements, how good are they? But if it does not match the target audience’s interests, all this is done is like communicating with the wrong person.
But if you are not a B2C business that communicates with people emotionally, but rather a B2B that focuses on communicating with a large group of people instead, will each model be the same?
The B2B marketing strategy has not changed a lot in the modern era compared to B2C, but not that we will not increase the efficiency of online B2B businesses!
B2B marketing strategy?
B2B is a business model aimed at any business, organization, or company that sells a product, product, or service to a consumer.
B2B and B2C marketing Difference strategy
B2B marketing focuses on communicating with individuals making purchases on behalf of the organization. It is their own company, Such as a packaging factory, a printing house, an accounting office, etc.
For B2C, that will focus on the needs. And the interests of consumers who are their target audience. Such as bookstores, restaurants, clothing stores Or garages, etc.
I was setting up the foundation for online B2B businesses.
A B2B business is important to image, professionalism, and credibility. So then what you have to do, Which can be regarded as a B2B marketing strategy that is indispensable at all, is
Who do we communicate with?
Before starting to paste the B2B marketing strategy, do you first have to know your target audience? People who make purchases for businesses Or the organization you want to be a partner with What kind are they Pay attention to information Or what content (This is to attract their eyes to your business)
Build a website
For a B2B marketing strategy, reliability must be, right? So then, in the online world That your business will look reliable. First of all, you must have a website! That’s because most of the time Before the customer makes an order, Most of them are likely to visit the provider’s website first. However, to consider the information And increase confidence that you should order products or services from you or not.
SEO strategy is indispensable
Regardless of whether it’s a B2B or B2C marketing strategy, SEO is still out of reach for every business online. Because with this method, many targeted people from all over the world will find it easier to fit into your business. So they don’t have to waste time chasing your website.
PPC fine stimulant
PPC is simply pay-per-click advertising. This is to help new and old audiences get more exposure to your brand more broadly. Similar to SEO, PPC is faster and faster. (At a high cost), while SEO will produce better results in the long term.
Content for a B2B marketing strategy
Usually, when people buy something. They always want information. And various details to support consideration And with the purchasing agents who often order in large quantities, the various in-depth numbers and details are becoming more important.
Therefore, to make the target group known, Stimulate their interest Leading to opportunities that they turn into customers (It also helps to support SEO growth); B2 B marketing strategy must focus on the content part number one!
Social Media for B2B Marketing Strategy
Although B2B businesses are not very popular on Social Media, they are also a good way to get your target audience interested because they will be exposed to more about the identity of your business.
Content types of interest for Social B2B Marketing Strategy
Real Customer Reviews: Interviews with real users about why they would use your products or services. What is the difference between them?
Little Trick: Update useful knowledge for your customers.
Case studies: For example, what problems have you experienced in your customers’ businesses? So how can your product or service help them solve their problems?
E-mail for B2B marketing strategy
Unlike B2C marketing, for a B2B Marketing Strategy, they are more focused on logic and logic. For example, how your business can help them grow. Why should I choose you? Why do you have better? Etc.
By using content that is attractive And communication specific to each company, will give them an impression. Help maintain relationships. Encourage repeat purchases And prevent competing businesses from taking over your customers as well.
The B2B marketing strategy should focus on the presentation. And communicate how your business can solve problems or facilitate them. The key is to show that you value And ready to help them how much that is
, they are more focused on logic and logic. For example, how your business can help them grow. Why should I choose you? Why do you have better? Etc.
By using content that is attractive And communication specific to each company, will give them an impression. Help maintain relationships. Encourage repeat purchases And prevent competing businesses from taking over your customers as well