How to Create a Blogging Strategy for SEO Law Firms 2021admin
Blogs are the leading marketing method for lawyers. Here’s what a law firm can do to publish engaging, SEO-friendly content.
Legal content gets dull and full of “law”, but most law firm owners know the importance of blogs in getting SEO traffic.
As one of the top marketing methods for SEO lawyers, law firms regularly publish engaging and SEO-friendly content, but thinking about this topic and writing Google-optimized content is easy to say.
The good news is that it is easier to create a law firm blogging strategy when you know what keywords to target and best practices should be followed when your content for optimizing search engines.
Guide step-by-step on how to build a successful blogging strategy.
1. IDentify SEO Keywords For Your Blog
Before writing content for your law firm blog, you need to determine which keywords are eligible to be targeted and how those keywords translate into compelling blog post topics.
The explanation is that you will not be utilizing your time well to compose content that doesn’t pull in typical busy time gridlock (aside from on the off chance that you in like manner have an electronic media approach) or that goals content that doesn’t draw in natural rush hour gridlock (except if you likewise have a web-based media system) or that objectives watchwords that are excessively cutthroat for your site.
Find a niche and localized keywords.
Your goal should be to find highly searched keywords and have little competition. This way, you will be able to rank for those keywords and gain SEO momentum over time.
These keywords should be relevant to your law firm’s services and the audience you want to reach.
For example, Boise family law you are a attorney, the keywords you should target in your website content would be.
- [ family law attorney Boise family law attorney]
- [ Idaho family law]
- [Divorce Lawyer Boise].
At the same time, we want to identify the best long-tail keywords for blog post topics.
- [how divorce mediation works]
- [how to get divorced in Boise, Idaho].
- How to prepare for child support mediation].
Think about what keywords can attract potential clients to your firm. will also need to identify particular keywords.
Plan Out Your Law Firm Blog Content
Law firm blogging strategies tend to get put on the back burner, so it’s a good idea to create a content calendar and make sure you’re constantly posting new content.
You can use an organizational tool like Google Sheets or a project management tool like Asana to schedule your blog posts based on the keywords you want to target.
Some of the things you’ll want to include in your blog schedule are.
- Targeted keywords.
- Secondary and related keyword(s).
- Blog post title
- Suggested word count
- Date of publication
- Description of the blog post.
A schedule will not only help you maintain consistency on your law firm blog. Still, it will also allow you to organize the details of individual blog posts if you outsource SEO content writing.
3. write interesting headlines
The first step in creating blog content is to turn your target keyword into an attractive title or post headline. what your users will find when they search for that keyword.
Are they looking for a how-to guide? An overview style post? A page about your services?
Ensure that your content matches what users are likely to be searching for.
It’s also helpful to do a Google search for your target keywords and see which pages are already ranking. For example, if most of your pages are step-by-step guides, you might want to try writing your step-by-step guide.
Once you have decided on the direction of your article, use your target keyword in the title and include a phrase that will make the user want to click on it.
4. cover a niche topic
Again, the goal of a law firm blogging strategy is to drive traffic and attract potential clients to your firm. This means focusing on topics relevant to your audience, your niche and your region (if applicable).
You can ask your current or social media followers which topics interest them the most.
You can also spy on the topics your competitors are writing about.
5. follow on-page SEO best practices
Several on-page SEO best practices to follow when optimizing your content for search engines.
You don’t have to be an SEO professional, but it may make sense to work with a consultant or agency if you are having trouble implementing SEO.
Here are some best practices for this ON-page SEO
Put your title & keyword in the article.
Add an H1 title and an H2 headline to structure the article.
Include other pages internal links on your website.
Refer to your target keyword naturally in the article.
Write optimized URLs (target keywords, eliminate stop words).
Include numbered or bulleted lists as appropriate.
Add royalty-free images with descriptive alt text.
These on-page SEO best practices can be applied to most websites and are relatively easy to implement. Review this checklist every time you write a new post to be prepared to attract more organic traffic.