DEVELOP A CONTENT CREATION STRATEGY
We can build your website with content marketing credibility, but only if you have a plan.
If you are doing full Brand Authority Content and SEO content length, then the results will be appropriate.
Meanwhile, having a strategy helps you in the following ways:
- It makes you more accountable and consistent.
- Shows what you need to create the best and most authoritative content (including help tools, keywords, topics, and budget).
- This is a look at the future of your content, helping you plan your posting and promoting content on specific days with specific periods and events.
- It helps you create content that your audience will love the most and ensures it gets promoted where your audience sees it.
See how important strategy is?
Without a plan to build your credibility, you will be confused.
Before relying on content marketing, it’s worth investing some time and effort in developing a strategy.
The path to authority should be thoughtful, like moving forward with a map.
SHARE WHAT YOU KNOW (HELP OTHERS SINCERELY, WITHOUT SECOND THOUGHTS)
Sharing expertise is essential to building credibility.
However, how you share your experiences is equally important.
In particular, try to share it without hidden intent. (Yes, your primary goal is to gain credibility, but your immediate goal is to help people!)
How can this be achieved?
Offer information that will somehow improve their lives for your readers.
Help them solve the actual problems they face.
For example, Brightly is the brainchild of Penguin Random House, whose mission is to “help parents raise children who love reading.” The blog contains useful advice on how to keep children interested in reading, for example, by listening to podcasts in the car, by creating special rituals, or by letting children choose the books they really want to read.
TAKE PART IN INDUSTRY COMMUNITIES
With this tip, it’s all clear: find and read your industry peers online.
Post regularly on the social networks your audience reads and try to connect with others.
When you are a member of a community related to your industry, you not only create a pleasant association with your name, but you also help others stay on top of what you have posted recently, and your content should be replete with helpful (read: authoritative) advice and expert knowledge.
Sharing content, taking part in discussions, and in the online community is a key part of your overall content strategy. It is impossible to build online authority without these ingredients.
INFORMATIONAL TARGET KEYWORDS IN LONG CONTENT
Long content gives you more opportunities to showcase your experience than a short blog post or Twitter update.
Long content is an opportunity to spread your wings, an opportunity to show authority and show the world what you can do.
Use informational targeting keywords with a long tail in long pieces of content.
Make sure the content is not just great but also human.
Your knowledge and hard work will give you the top spot in the Google rankings, which will immediately become an indicator of authority.
For example, this Cookie + Kate blog post on how to make iced coffee has nearly 1,500 words, it has a ton of useful information, and it ranks # 1 for this keyword precisely because of how-top.
FOCUS ON A FEW SPECIFIC TOPICS
You might think that you need to show a wide range of knowledge on many topics to build credibility, but this is actually not the case.
It’s easier to focus on one or two major areas.
Publish content within this area and create “pivot pages” or an archive covering all aspects within a single topic, and the subtopics should be mutually linked. (Elise Dopson of the Content Marketing Institute calls this model the clustered theme, a term coined by HubSpot.)
according to a guide compiled by Mimi An for the HubSpot website:
“This technique signals search engines that the page is authoritative on the topic, and over time it will rank higher.”
When your core content ranks under your brand name, your authority automatically grows.
Remember: Building authority is a long-term game.
You can’t build a good reputation overnight.
Consistent action in this direction, what you do and say, will eventually convince people you are authoritative.
On the web, this means:
- Work on your brand by creating consistent, thoughtful content and SEO.
- Work on social presence.
- Friendliness and openness, sincere relationship with the audience.
- Striving to prove your knowledge and provide value to audiences around the world.
When you are ready for regular, consistent work, you are ready to build your authority.
Brand authority refers to the trust your brand enjoys with consumers, as well as their perception of your brand as a subject-matter expert. A number of factors can influence authority, including robust content, an active online presence, and social media engagement.
Authority Content can be defined as “the act of consistently sharing useful information and stories to gain the attention, engage, and influence a clearly defined audience, as well as determine who would benefit from your products and services”.
Authority content is the kind of content that will generate high-quality links to your site – both from other websites and from authoritative sites (like well-known media publishers, Wikipedia, or government sites).