I will share with you how Google Analytics to filter the spam traffic from your Google Analytics and beyond. Let me share how to filter traffic you don’t want in Google Analytics, such as traffic from your website or traffic from when your developer is testing the system.
What is referral spam?
Referral spam is the traffic that is sent from other websites. You don’t want to; usually, it is a Blackhat website that will send traffic to your website to be curious and want to click into it.
And if you click on it, You will then be sent to an unrelated website. (Often, it may be a black/gray website, such as a gambling website or an 18+ website.
Why should I not leave referrals like this in Google Analytics?
Known as Spam, it is still Spam all day long. Although it does not harm the website Or your computer, you shouldn’t keep it in Google Analytics because it will cause the processing to crash. Which, in the end, it may lead to the wrong decision you make. (Because it might do important values like Bounce Rate or Average Time on Page)
Okay, now you know it’s poison. Let’s see how to fix it!
Spam Filtering in Google Analytics and Google Analytics 4.
Google Analytics is the legacy, and Google Analytics 4 is the newest version of Google, which you can read more about here.
How to Filter Spam Traffic in Google Analytics (Original Version)
I have a simple step to introduce two measures.
1. Tell Google Analytics to ‘Exclude all hits from known bots and spiders.
2. Select the remaining Filters Spam Traffic.
In the Hostname field, enter the Website URL that you think should be Spam. My advice is not to add any subdomain or subdirectory to the end of anything. Because you’ve chosen that contain (meaning that Hostname with the URL you set will be filtered).
How to Filter Spam Traffic in Google Analytics 4
From where I went to see more information from the Search Engine Journal website that he sent an email to talk to Google, they answered that.
“… Since GA4 is a newly upgraded product in Analytics, the feature, i.e., “Referral Exclusions,” is yet to be launched in GA. Various resources have different timelines, so we cannot guarantee a specific date for the launch. However, please be aware that this feature is in development…”
In short, Google Analytics 4 does not yet have a specific function for filtering Spam.
Besides Traffic Spam, should I filter anything else?
In addition to Spam Traffic, you should also filter your traffic out of Google Analytics as it is very probable. The people who will most likely visit your website will be ‘you’ or ‘Internal Traffic,’ which if you don’t take out yourself or your team, the report will drop as well.
You can do this by selecting Filter, just like Filter Spam, but changing from Traffic from Hostname to Traffic from the IP Addresses (see below).
And here are some easy ways to block traffic from malicious users, including filtering your traffic away from Google Analytics and Google Analytics 4.
It is keeping Google Analytics clean and free of any kind That is important Because if you get the wrong information from Google Analytics, it will result in many decisions. Like yours, it’s a mistake.
The Google Analytics website analyzes website activity, such as time spent on the site, pages per session, bounce rate, etc., as well as the source of the traffic.
It can be difficult to understand and decipher Google Analytics. Analyzing analytics metrics can be compared to gold mining. Instead of gold, insights are being mined here. Analytics are hard.
The Google Analytics course teaches more than just how to generate reports. They also learn how to interpret reports so that they can turn the data into insight and suggest actions based on what they have learned.