Make Heat Maps in Google Analytics

Make Heat Maps in Google Analytics

Make Heat Maps in Google Analytics

Google Analytics heat maps: how to create them?Improve your site’s user experience

Are you interested in improving the user experience of your website, so you are looking for how to make heat maps? To accomplish your task, Google Analytics is the perfect ally (and it’s free!). So, you can optimize conversions and make adjustments based on making heat maps in Google Analytics the expectations and behavior of users on your website.

You have come to the right article if you want to ensure that your visitors have an excellent experience on your site. Here we will discuss what a heat map is, how it is used, and how to make a heat map in Google Analytics in a practical, easy way. Keep reading, there is much to discover.

How does a heat map work?

The purpose of a heatmap is to visualize user activity on a webpage based on the intensity of colors. From this powerful tool, marketers can learn the following:

  • The area where users tend to click most often.
  • Leaks usually occur where users are concerned.
  • Some of the things you can change are the content or call to action that tends to go unnoticed.

In addition, some tools allow you to track each employee’s actions. It’s a great way to enhance the user experience, especially if it’s the first time you make a change to the site and you want to measure its effectiveness.

Heat maps give you control. Thus, you will be able to determine the reason behind a decline in leads or why your site isn’t converting. This qualitative tool can be used by all marketing teams seeking better results for their clients.

If you want to do more with the brands of your client portfolio, heat maps are the ideal tool. Below, we will explain what a heat map is for, you will not believe how much you can detect and improve with it!

What is the heat map intended for?

Assume that you develop a successful marketing and advertising campaign that generates quality traffic to landing pages, which can reach the greatest audience with organic content, however, upon visiting the site, visitors find elements that do not work together for them to complete the task at hand.

Imagine, for example, you have a website that works flawlessly, and your traffic conversion ratio is greater than 20%. Nevertheless, you have made a change that you think will improve your conversion rate yet, instead, it makes the metric worse, causing your sales to plummet in a single day. 

Using heat maps, you will be able to avoid these situations, so you can experiment, act quickly and prevent the turnover of your business from decreasing. In addition, if you adjust your investment based on heat map data, you will see that your return on investment will be lower.

Heat maps present many advantages and benefits to marketing departments since they allow them to identify patterns of behavior from which they can make improvements and make “living” easier for visitors. Let’s see what they are:

  • Your site has room for improvement.
  • As a result, traffic retention will increase.
  • As a result, conversion rates will rise.
  • This will reduce bounces.
  • At every opportunity, you will be able to determine which CTA is most effective.
  • Discover what content tends to go unnoticed.
  • You will offer an improved user experience.
  • You will understand if there is a greater propensity to convert on behalf of users who use a particular type of device.
  • You will be successful in your digital marketing strategy if you sell more than you do now.

Now that you know what heat maps are for and what they can help your company or your clients accomplish, let’s see how to make heat maps for free.

Is Google Analytics capable of creating heat maps?


Google has released a Heatmap which you can generate from Google Analytics data using a chrome extension called page analytics. Heat maps show the individual values of a metric visually. A heatmap shows the data on your site in a graphical format.

The analytics extension: how do I use it?
How do I use the In-Page Analytics Chrome Extension?


Click here to view in Google Analytics. By clicking the “View in Google Analytics” button, you can view the reports for that page from your analytics account.
The segments. …
The metrics. …
Real-time only versus all data. …
Choose a date range. …
Click on Threshold. …
Icon in color. …
Bubble Icon.

When you analyze heat maps, how do you do it?


However, the best way to analyze any heat map (click map, scroll map, or move map) is to analyze the specific UX (user experience) questions listed in this chapter about how people are interacting with your website so you can make changes and develop ideas for future research.

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