A Google official confirmed to Search Engine Land that the company has debuted a new feature within the mobile search results dubbed “People search next.”
According to a Google representative, the new feature is designed to “help consumers more easily get with and see hot subsequent searches based on what they’re Googling.”
What is People Search?
Rather than taking the place of another feature, People Search Next is an addition to Google’s mobile search results. You may now use this feature in conjunction with other popular ones such as Ask a friend or see what other people are looking for.
According to Google, the feature is accessible for English-language queries on mobile in the United States.
The following are some examples of what you might expect to see when using People Search Next. On the search like [dentist near me], this is what you’ll see:
Regarding [eye doctor near me], it also demonstrates
People search shows just below Related searches in these samples. They always seem to go well together.
People search next appears to be at the bottom of the search engine results page if it weren’t for Google’s mobile search terms being infinite scroll.
I haven’t been able to locate People search next after queries other than “next to me” thus far. It doesn’t appear on every “next to me” search. Searching for [construction worker near me], [restaurateurs near me], or indeed [doctor near me] fails to activate the feature.
On the other hand, Google claims that the search feature also isn’t confined to “near me” queries. “When our systems get a decent understanding of what would be a useful next search,” Google explained to me.
Why we’re interested in what you have to say, keep an eye on Google’s search engine results for any adjustments they make (SERPs).
Google search features, such as this one, may take away relevant results or traffic from websites that appear in the organic search results because of the amount of space they take up.
Rather than encouraging users to click on the actual search results. This feature appears to be aimed at keeping them on Google longer and leading them down more search rabbit holes. The question is whether it’s fair to suggest that Google search is in the business of making new questions.
What are some possible applications for it? To conduct in-depth research into a topic. You may now get content ideas from Google itself, which is a welcome addition to your arsenal of online tools.