On page SEO is a factor that determines whether your website is optimized for search engines from within the website. This means that you will be optimizing your website.
On-page optimization lets search engines know if your website is relevant or under what users are looking for. And it’s the best quality.
On-page search engine optimization
The concept of on-page optimization serves as an essential thing that you need to understand.
Other optimization strategies besides on-page optimization are also available. (Off-page will be discussed in the next chapter.) However, without using on-page optimization, You cannot use any other strategy.
You will optimize your website so that:
1. High benefit of visitors
2. Make it easy for visitors to explore
3. Visitors feel at home
4. Search engines can understand how your website is structured.
After reading these 4 points, you might ask:
Let’s say you typed something into Google and landed on a website. This proved to be unsatisfactory, usually after a few seconds of browsing. You will press the back button. That’s right.
For Google users to be satisfied, your site has to help visitors.
Optimal website page components
Many factors affect the satisfaction of website users. It examines the following categories one by one:
- Meta description
- Internal links
- Social sharing
- Website speed
Best quality content
If you pay attention, Content is the main element of any website page. This means that Content plays a vital role in on-page optimization.
These are the characteristics:
- Provide maximum benefit to visitors
- Stand out from other similar Content
- Long listened by visitors
- Create feelings (surprised, fun, happy, etc.)
- Fix the visitor problem
If you want to be number 1 in search engines for a long time, Your Content should complement all five things.
You should also be aware that Google openly states that they are against Content that:
- Slim, weightless
- Does not provide added value to readers
- Not the original
- It irritates the reader. (because of low quality)
If your Content falls into one of the categories above, It won’t be easy to get a high ranking. Keywords are popular and targeted. Think back to when you last used Google… you wrote a few words as keywords.
Then Google will show results related to this keyword. The more relevant the keywords are. The ranking will be higher. So page optimization means optimizing for keywords. Every page of your website needs to be optimized for at least one keyword. How?
By including keywords in your website pages.
Be clear in the Content, in the title, and the URL.
So search engines and visitors will immediately understand your website pages’ Content. One more thing Understand what keywords mean. For example, someone searches Google for “buy iPhone.” what do you think that means
Does he want to buy an iPhone or read an article about buying an iPhone? Hmm… it seems that the first one makes more sense. Google understands this too. for Google to display the iPhone sales page, Therefore, it is impossible to get high ratings if you have an article on buying an iPhone.
Short and descriptive URLs.
URLs containing keywords can affect how your site ranks in search results. Although the impact is not much
The following URLs are not good. Avoid using URLs like this.
The URL should always be applied to anything about the page.
• Page about ‘Meatball Recipe’> domain.com/resep-bakso/
• ‘MacBook Pro’ product page> domain.com/laptop/macbook-pro/
Create URLs that better describe your Content if they contain keywords.
Descriptive and clickable meta descriptions.
1-2 sentences appear in search results as meta descriptions:
Meta descriptions don’t affect your page ranking.
Search results are not always included. Google now uses sentences in body text more often as a page description. That said, there’s no harm in this optimized section. (It didn’t take long) with interesting meta descriptions, The higher the chances that other people will visit your website. Logically, the more people click = the better rankings. Internal links for more straightforward navigation
There is a term called a bounce. Bounce means when someone visits your website. And he immediately leaves, doing nothing.
If your website’s bounce rate is high, It may be because:
• Disappointing quality.
• Navigating is difficult.
Again, remember that websites that disappoint visitors cannot get high rankings.
So that bounce rate can be a determinant of visitor satisfaction.
One effort to reduce the bounce rate is to place links internally. (links between pages) so that visitors can visit other pages on your website easily.
Here’s how to build a website structure with internal links. that can share on social media.
Currently, Google doesn’t consider share count as a ranking factor, but that doesn’t mean social sharing isn’t essential.
On the contrary.
Social shares have an indirect effect on website rankings.
Here are the benefits of social sharing:
- More visitors
- Branding They will recognize your website.
- Increased satisfaction factor (If your website can respond to incoming visitors)
- Some visitors will give you backlinks. (will be discussed more in the next chapter)
Social media will brand your website faster than SEO. It influences SEO.
When your website is known, People will search your website through Google …
… Since many people search through Google, it means that Google will treat your website’s reputation as good.
So install the share button on your website.
Then use the popularity trigger element to create engaging Content to share. Reaction speed and speed resistance. The faster the website, the better the ranking.
In an article written by Billy Hoffman at MOZ, the top-ranking websites have shorter response times.
There are several things that affect speed:
- Quality of hosting used
- .js and .css <head> files
- The page size is too large and therefore disturbs the visitor.
Remember: images and videos do not reduce the website’s speed unless it is more than necessary and unnecessary.
Google Page Speed Test can determine the speed of your website. If the score is below 75, improve immediately.
On-page SEO: Why is it important?
Using ON-Page SEO, search engines can analyze your website and compare it with the Content linked to it. to determine if the search query you receive is relevant to you
What do they include in On-Page SEO?
You optimize your website’s pages for search engine rankings and know everyday traffic as ON-Page SEO (SEO). It will help optimize your headline, HTML tags (title, meta, and header. ), images, and other on-page SEO techniques.