Search Engine Marketing (SEM) in 2022

Advertising on search engine platforms is the most common way to have online visibility and showcasing your business to a wider audience. There are two ways to achieve the goal through search advertising. One is SEO and the other is Search Engine Marketing (SEM). Both are marketing approaches focused on search engine advertising. However, one is an organic strategy while the other is paid. 

Search Engine Marketing (SEM) focuses on paid ads strategy on search engines. When you opt for this service, we make and run ad campaigns that show on the first page of search results when the relevant keyword is searched. 

In modern terms, SEM is considered as an umbrella term that has both paid and organic strategies included for effective results. Therefore, in our SEM services we provide three main products: 

• Pay-per-click (PPC)
• Local SEO
• Organic SEO

DG-Sol has employed talented individuals with expert knowledge in all of the above strategies that collectively help your business gain visibility on search engines and bring the expected results. Our mission is to understand your business and help you measure and reach the maximum online potential. 

Our services are further divided into:

• Content optimisation
• Content marketing
• Pay-per-click management 
• Link building 
• analysis and consultancy 
• Conversion rate optimisation 

Get your quote today and we’ll bring the best solutions and services for your business.