What is SEM?

SEM stands for Search Engine Marketing. It is a part of Search Engine Marketing (Search Engine Marketing) that involves buying advertisements on search engines.

For SEM, it means marketing on Search Engine (Google) in paid advertising that may be known as PPC or Pay Per Click, where ad buyers are charged. (operator) according to the number of clicks

Since Google is the most popular search engine of this hour, it’s not surprising that the most popular SEM channel is Google Ads (popularly known as Google Ads). It is no surprise that Google Adwords) is the primary channel for SEM marketing.

What is SEO?

SEO stands for Search Engine Optimization. It is a part of Search Engine Marketing (Search Engine Marketing) that involves pushing a website to rank on search engines. (but not buying ads)

Doing SEO will use techniques such as using keywords. Customizing the website’s layout and content to suit Google and can respond to the needs of the searchers (Search Intent)

SEO can be divided into 3 main types:

On-page SEO

Is to update content and make other modifications. Occurring limited within the website All for the goal is to make your website more accessible to Google. Better understand the content on our website

Off-page SEO

is to make our website referred to and become more known in the online world Most may focus on building quality links (Link Building) back to our website. The source website that we link back to our website should also be a quality website. Link building will work well.

Technical SEO

are customizations that are not related to the content on the website or outside any website. It focuses on the website’s structure. website speed and various codes

Good SEO is not a focused on one of the three types of SEO above. A good agency knows how to combine techniques. How from doing all three types of SEO to be the right strategy for your website?

How are SEO vs SEM similar?

After a brief understanding of SEO and SEM above, you may find that they are more different from the same. But both have several key points that are like each other. What will be there to see

Both SEO and SEM increase traffic to your website.

Whether to do both or choose just one Something that must be together must help improve traffic to the website. Of course, traffic may bounce back and forth indefinitely each month. While there may be difficulties depending on other external factors, the overall picture when compared broadly should be seen that there is a better direction.

Both SEO and SEM involve keywords.

In the process of working while doing both SEO and SEM, keywords must always be involved. Because search engines connect to users with keywords. However, there are hundreds of millions of keywords online. Your agency will need a research tool to help your business identify opportunities and possibilities to rank with keywords.

Both SEO and SEM take time to experiment and collect data to come up with the right strategy.

In SEO and SEM, it takes time and trial and error to come up with the right strategy. In this world, nothing is fixed. especially in the business world Any agency with deep experience and knowledge understands this well. And you have to explain to your customers that SEO or SEM is not a magic that will make you sell instantly. within how many months Rather, it’s about research, trial and error to find the most suitable route for your website at that moment.

SEO vs SEM: What’s the difference?

I have seen an overview of SEO and SEM above. Next, let’s look at what’s different about the two. Because it’s the difference that might be the deciding factor in considering whether

SEM works to be viewed as Ads, but SEO works to be viewed as organic.

When SEM deals with Ads, the result of a search is that when a searcher finds a website, we will see a label that says Ads that shows that this search result comes from paying to buy ad space. While doing SEO, when the results of a website are on the first page, there is no label labeled as Ads, and searchers will think that the results chosen by Google are natural (Organic), although behind those websites there will be paid. Money to do SEO is always helping.

SEM can choose whether to direct any target audience. SEO cannot select directly.

When creating an advertising campaign, we will determine who we want to see these ads, their gender, and their income. Which province are you in what age like this, etc. While doing SEO, it is not possible to select a specific target audience. Instead, it will try to push results through keywords that your website’s target audience will search for.

SEM will see results faster than SEO.

Because we pay SEM to buy ads, Google can make ads of our website appear in search immediately. While doing SEO will take time gradually. Push the website to move up the ranking slowly according to the engine of Google’s algorithm.

SEO is an investment that reaps long-term results. SEM cannot expect long-term effects.

As mentioned above, I paid for SEM advertising to instantly appear in our customer’s search. But when do we stop paying? Our website will disappear immediately. Therefore, it is not an investment that can reap long-term results.

So what should you choose?

Casting for such a long time So in the end, what should I choose between SEO and SEM? The answer is both. But may not give equal weight depending on your business Marketing in the digital world requires being flexible and adapting to the internals of your business. Nothing is fixed, no formula for success. Some companies may not need to focus on SEM or SEO because you choose to focus on Social which is a source of more income for you is all possible. Therefore, when studying information about SEM and SEO so much, Let’s consider how to plan.