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1. For Those Who Don’t Have a Website Yet:

1. The optimization of a new website should start with domain name registration (reference: How to register a domain name that is conducive to website SEO optimization? )

2. Choice of space or server: stable and fast access

3. The choice of website keywords: The correct choice of keywords will directly affect the positioning of customers and the ranking of the website in search engines. It is recommended to choose long-tail keywords. Long-tail keywords are more accurate than core keywords. The customers brought are also more accurate, and it is easier to Search Engine Optimization to the top position relative to the core words

4. Website structure: The website structure contains more content. Each page of the website can be accessed by at least one text link. The website level should not exceed three layers as far as possible. Make a flat website

5. Website content construction: try to be original, do not plagiarize, and provide high-quality content

6. Make high-quality external chain friends for the website, don’t send out external links to some external chain exchange platforms


2. Friends Existing Websites:

It is necessary to conduct a comprehensive and detailed analysis of the website and formulate an SEO optimization plan (reference: SEO entire site optimization plan production )

1. Website frame analysis

The website structure is reasonable: try to be flat structure, assist navigation, breadcrumb navigation is practical;
Content page structure settings: latest activities, hottest articles, website key page recommendations, related page settings;
Website loading speed: server response time
Simple page structure

2. Code optimization analysis

Robots file
404 page
301 Jump

3. Content optimization analysis

Picture label
Page title, keywords, description
Keyword layout
Keyword density
H1-H3 tags

4. Keyword analysis

Keyword selection: main keywords, target keywords, long-tail keywords
Page keywords:

(1) Final page>Features>Columns>Channels>Home

(2) Final page: long-tail keywords

(3) Thematic page: [a popular keywords b, making special topics for hot keywords c, aggregation of keyword related information d, supplemented by article internal chain import links]

(4) Column page: fixed keywords

(5) Channel page: target keywords

(6) Homepage: Make one or two top keywords in the industry or website name

Written at the end: SEO website optimization skills are actually many, we must combine theory and practice, persevere in learning, and personally operate the optimization ranking of the website.