Where did the hashtag come from?
The first hashtag appeared on Twitter on August 23, 2007, when Chris Messina (“hashtag dad”) introduced it to make communication and navigation easier.
At first, the harsh phrases did not receive widespread acceptance but only gained popularity in 2021.
Over time, the “lattice” conquered the Internet community and was used on many resources.
What is a hashtag, and how to use it correctly?
What is a Hashtag The word “hashtag” comes from the English “hashtag” (hash is a hash symbol, and tag is a label). A hashtag is clearly a hashtag (#) followed by a word or phrase.
Thanks to the hashtag, a word or phrase turns into a link, clicking on which you can view all messages marked with this hashtag. Using a hashtag, you can:
- highlight the main idea of the message using keywords (# mood to get up, # life was gone);
- group information by topic (# wise advice # my thoughts, # our stocks);
- show the location (#Moscow capital of all, #Russianmother).
The rules for using hashtags are:
1. The hashtag can be written in both Cyrillic and Latin (# I love my cat, #lovemycat).
2. The word should go immediately behind bars without using a space (# sea – right, # summer – wrong).
3. Between the hashtags, you need to put a space (#buddy #poor closet – right, #yourstyle #ambeautiful – wrong).
4. If you want to use a phrase as a hashtag, then the words in it must be written without spaces (#worldmust know what) or separated with an underscore (#today_I_not_thinning).
The spelling # I’m on a diet is incorrect. Here only the word “I” is the hashtag.
5. Don’t write too long hashtags. The best option is up to 15 characters. (# I have eaten delicious today – easy to read ?!).
Facebook hashtags – read what interests you.
By using tags, you can organize your timeline content on Facebook. With hashtags, you can search for posts on topics that interest you.
By clicking on a word with a hash, they will immediately take you to the feed, which contains all the results for the search with the specified query. On Facebook, it’s best to place tags at the end of a post.
VK hashtags – organize your community feed.
The popular Russian social network, Vkontakte, began using hashtags in 2011. Hashtags on a user’s wall are less common than in various groups and communities.
The “grid” helps to sort the posts on the wall by headings. Just show in the “header” of the group unique hashtags for each category and add them under the posts. This will make it easier for the group members to search for the information they are interested in.
Instagram hashtags – gain popularity.
Instagram hashtags feel like fish in water. Now it is difficult to find a user who does not put them under the photos.
Someone briefly describes the new photo: #birthday, #me15, #happiness, #friends, someone puts popular hashtags to set likes and subscribers: #followme, # follow4like, #likeforlike, #mutual subscription, #likes, and some- that is well, just brilliant canvases: # went # to # cinema # movie # outstanding # urgent # go (and this is still an abbreviated version!).
How to put a hashtag to attract customers?
The hashtag is a powerful marketing tool, but you need to use it wisely. If you want to gain popularity on the social network and find new customers, then you should not write 30 hashtags under each post.
Conversely, several such tags can alienate customers and be considered spam by them. The best option would be a mix of hashtags: several popular and a couple of unique ones.
If you’re unsure how to use a hashtag correctly, then first think about what words your potential customers can use to search.
Use hashtags to connect social media content to a specific topic, event, theme, or conversation. In addition, hashtags make it easier to find posts about those particular topics, because hashtags list all social media posts that contain the same hashtag.
How to use hashtags:
People use the hashtag symbol (#) before relevant keywords or phrases in their Tweets to categorize them and make them more visible in Twitter searches.
The hashtagged words in messages can be clicked or tapped to show related Tweets.
Hashtags can be included anywhere in a Tweet.
Share a Coke with Mom or Share a Coke with Michael. Coca-Cola succeeded in turning this into a hashtag campaign by encouraging people to tweet about their Coca-Cola experiences using #ShareACoke.