If there are millions of companies looking for better results through sponsored links, there must be a large market for those who display those ads.

Google Adsense,  one of the largest ad programs in the world,  is a great option for those who want to make money with a site or.

Through it, it is possible to increase the income of a site in a simple and automated way, without having to worry about others.

But what is Google Adsense, how does it work, and how to use it in the right way to bring better results? That is what we are going to see right now!

What is Google Adsense finally?

You may not be familiar with Google AdSense, but you have certainly seen it in action. In that way?

Adsense is nothing more than a Google platform created to display the ads of its millions of customers on sites and blogs scattered around the web.

So, do you have news sites or an excellent blog that you like to follow? Do you remember in them some ad banners in various displayed formats?

There is a good chance that these ads have been displayed through Adsense since this program is one of the best known of this type in the world.

You don’t need to do much to use Adsense: you need to have a site with original content, a Google account, phone number, and zip code to sign up.

Those who use Adsense do not need to pay anything, and they only divide with Google the income generated with the displayed ads.

Personalization possibilities are many, which makes Adsense both attractive and intimidating in some cases, mainly for those who do not know about the subject.

But there is no need to be afraid. Google simplifies the tool every day, and with the guidance, you will be able to monetize your site or blog easily.

How does Google Adsense work?

Many people still have doubts about how Adsense works, and they stop using it for fear that it is too complicated.

But it does not have to be like that. See a small step by step of how the program works:

Millions of advertisers compete for space on your site.

Millions of companies and professionals advertise every day on Adsense, and naturally, they compete for spaces like the ones you have available on your site.

Within those spaces, it is clear that not all of them are going to fit into your content niche or have something interesting to say to you. But Adsense has mechanisms that solve that problem easily.

In this way,  only the ads that have to do with your audience are displayed on your site.

This setting is good for the advertiser, the audience, and you, as you generate more account revenue from that.

You choose the ads to be displayed.

The personalization we are talking about is not only given by Google. You also have total freedom to choose which ads you want not to be displayed.

Therefore, in case your concerns are related to the type of ad that will be linked, you do not need to be afraid.

Nothing that you consider inappropriate for your audience or that does not coincide with the editorial principles of your site will be displayed.

When displaying text ads, you can also alter the colours of them so that they match better with the visual of your site and are more attractive.

In addition to choosing the type of ad, you also have the freedom to define among the many formats that there are, according to the spaces you have reserved for that each page.

Finally, it is just copied and paste the Adsense code snippets on your site for the ads to start working.

If there are millions of companies looking for better results through sponsored links, there must be a large market for those who display those ads.

Google Adsense,  one of the largest ad programs in the world,  is a great option for those who want to make money with a site.

Through it, it is possible to increase the income of a site in a simple and automated way, without having to worry about others.

But what is Google Adsense, how does it work and how to use it in the right way to bring better results? That is what we are going to see right now!

What is Google Adsense finally?

You may not be familiar with Google AdSense, but you have certainly seen it in action. In that way?

Adsense is nothing more than a Google platform created to display the ads of its millions of customers on sites and blogs scattered around the web.

So, do you have news sites or a cool blog that you like to follow? Do you remember in them some ad banners in various displayed formats?

There is a good chance that these ads have been displayed through Adsense since this program is one of the best known of this type in the world.

You don’t need to do much to use Adsense: you just need to have a site with original content, a Google account, phone number, and zip code to sign up.

Those who use Adsense do not need to pay anything, and they only divide with Google the income generated with the displayed ads.

The possibilities of personalization are many, which makes Adsense both attractive and intimidating in some cases, mainly for those who do not know about the subject.

But there is no need to be afraid. Google simplifies the tool every day, and with guidance, you will be able to easily monetize your site or blog.

How does Google Adsense work?

Many people still have doubts about how Adsense works, and they stop using it for fear that it is too complicated.

But it does not have to be like that. See a small step by step of how the program works:

Millions of advertisers compete for space on your site.

Millions of companies and professionals advertise every day on Adsense, and naturally, they compete for spaces like the ones you have available on your site.

Within those spaces, it is clear that not all of them are going to fit into your content niche or have something interesting to say to you. But Adsense has mechanisms that solve that problem easily.

In this way,  only the ads that have to do with your audience are displayed on your site.

This setting is good for the advertiser, the audience, and you, as you generate more account revenue from that.

You choose the ads to be displayed.

The personalization we are talking about is not only given by Google; you also have total freedom to choose which ads you want not to be displayed.

Therefore, in case your concerns are related to the type of ad that will be linked, you do not need to be afraid.

Nothing that you consider inappropriate for your audience or that does not coincide with the editorial principles of your site will be displayed.

When displaying text ads, you can also alter the colours of them so that they match better with the visual of your site and are more attractive.

In addition to choosing the type of ad, you also have the freedom to define among the many formats that there are, according to the spaces you have reserved for that each page.

Finally, it is just copied and paste the Adsense code snippets on your site for the ads to start working.

When someone sees the ad, you receive

That’s the best part of using Adsense: you get whenever the public is interested and clicks on one of the ads that are displayed.

You need to understand some aspects of it. One of them is that the click must be qualified in order to actually get paid.

For example, if someone accidentally clicks on the ad and closes it right away, it won’t count.

So once you have a minimum value in your Adsense account, you can redeem this value monthly with Google.

It is worth noting that the payment is not made immediately but after 21 days of the order.

So, it is good to plan well and follow all the steps established by Google for the payment process.

Learn what to do with Adsense reports

Like any Google tool, Adsense has accurate reports that help you track the progress of your ads.

Through these, it is possible to see the adjustments that could make the difference, increase the income and also compare the results of the alterations that you have already made.

AdSense even has an application for mobile devices that allows you to track the results when they are on the move.

6 types of Adsense ad

The adoptions are extensive for you to use on your website. Therefore, it is important to understand each of them, don’t you think?

See what the types of Adsense ads are and where each one fits the best.

Text Ads

Text ads are the simplest you can display. Usually, they include a title, which is also a link.

This link, when it is clicked, takes the user to the advertiser’s page.

On top of that, there is also a line or two of text and a link to the site, which appears in green.

Text advertisers are commonly known as sponsored links,  and they usually appear on the results pages.

Display ads

Among the most common forms of ads are graphics, which basically consist of banners of various sizes and formats.

There are more than 15 options that you can choose when linking display ads, which can be placed in specific parts of the page.

The probability of higher income is not guaranteed, but this is certainly one of the most selected options by those who use Adsense.

Rich media

Have you already seen those ads that, in addition to being banners, are also interactive? Videos, gifs and other animations are part of what we know as Rich Media.

This type of ad usually attracts more public attention, as it depends on the action taken, such as hovering over the ad.

You just need to be careful not to let Rich Media ads harm the user experience in any way and become uncomfortable.

Link blocks

The link blocks are also very simple and more subtle since they do not present anything graphic.

These blocks present a series of topics that relate to the content of the site. By clicking on them, the user does not go to the advertiser’s page, as in the other cases, but is directed to a Google ad page. If you click on an ad on this page, you receive.

Responsive Ads

Much is said today about the importance of having responsive sites to meet the needs of those who browse using mobile devices, right?

Of course,  the ads also need to fit into that context. Otherwise, a huge market would be wasted.

Fortunately, Google Adsense has the necessary tools for you to display and manage responsive ads.

These ads are automatically resized based on the available space and also take into account the direction of the screen (portrait or landscape mode).

Corresponding content

This type of ad demands a little more from your site, as it must target certain Google requirements in the first place.

Those requirements speak about respect, mainly to the site traffic and the number of unique pages.

The corresponding content is, basically,  a block of subjects that may interest your audience but that were produced by the advertisers.

If any of the readers click on a recommended subject, you get.

4 ways Adsense can be used

There are at least four ways that Adsense can be used to help you earn more money.

See what these are and when it makes sense to choose each one:

Adsense for the content of a site or blog

The most common way to use Adsense is on content sites, like news portals and blogs, for example.

Corporate and service sites typically don’t link ads, as that would be a distraction from the main goal and would also hurt the brand.

Content sites, on the other hand, typically generate revenue through ads, so Adsense is perfect for them.

The most common form are the well-known banners, text links and related content blocks, which we already saw above.

Custom searches on the site

Another very interesting way to use Adsense is by including your ads on the search page of your site.

 search-related ads are displayed.

Those personalized ads based on the search subject increase the chances that users will find something interesting and click on the offer.

In addition to that, the level of customization is high so that you have the flexibility to define the appearance of the search box.

Advertise on gaming sites

That may be news to many, but gaming sites can also take advantage of Google Adsense to display ads of various kinds.

Before loading the main page, a video or animation may appear on a full screen, for example.

 looking for entertainment and is in a moment of relaxation but receptive to such interactions.

Video Ads

YouTube is a company that belongs to Google, and those ads that appear in the middle of the videos are from Adsense!

You can do the same with the videos that you transmit on your site and display ads that are integrated into them. ad appears, without hindering consumption, but with the potential to arouse viewer interest.

 sign up for Google Adsense?

The possibility of registering is high, but it is good to know that there are some parameters that control this complex process. It could not be otherwise if we take into account that it is a service that everyone wants to use. If there were no system to create a quality standard, it would not work as effectively as it does.

The ease with which the InternetInternet provides the conditions to put a site online and the unlimited access to information has created a negative side that is the high rate of ghost sites, replicated content, invasive advertising, inappropriate images, plagiarism, among many others, and many others. Sometimes, unsuspected ways to misrepresent the purpose of Google Adsense.

Imagine how that can hinder such an inspiring and difficult mission as organizing all the information in the world—a true horror movie.

First thing’s first

First of all, the obvious: because it is a Google service, you must have a google account, like Gmail, something totally understandable. If you don’t have it, you can create one when you register.

After: you must have a website with your own content!  That is why we always touch on the issue of the importance of content, and it is not on a whim. It is because it is a relevant factor in all aspects of the GOOGLE universe.

And it must be yours, or at least you must be the authorized administrator. The way to check this is by having the permissions to edit the HTML source code; place the Adsense code, and your request will be denied.

Are you over 18 years of age?

The old and beloved age factor is that we are talking about business. To carry out any type of complex economic transaction, you have to be of legal age.

Has your site been online for more than six months?

According to Google’s own team, this is a new rule that was created to guarantee the quality of the ad network. And I think it makes a lot of sense. As we said above, there are many ghost sites. Therefore this is a measure to motivate the maintenance of the sites.

If you managed to keep your site active for six months, it is a show of determination that indicates that you will not become an abandoned ship surfing the internet.

Comply with program policies

It is the guarantee of the seriousness of the service, a rigorous code of ethics that you can read. You can check here the meticulous care of Google with the content, as the main commitment is with the user experience. There is a detailed list of contents in the program’s policies.  

How do I register?

Once you have verified that all the necessary requirements are met, it is time to go to the practical part.

Follow the next steps:

1. following  link  https://www.google.es/adsense/start

2. Click the button that says Sign Up Now. You will be directed to another screen.

3. Enter the URL the site where you want to show the ads.

4. Indicate the e-mail associated with that action.

Ok, It’s right! Did you see how easy?

4 tips for mastering Google Adsense

Because it is such a comprehensive and potentially lucrative tool, it is essential that you know how to explore the resources of Adsense well to guarantee success.

Check out these four tips to generate more income with Google ads on your page:

Optimize your ad channels

The channels you use to display the ads, i.e. your site, blog, video page, etc. They need to be optimized in order to bring more interesting results.

How can that be done? The more built your site is, the easier it is to ensure that your ads receive proper attention without damaging the content.

That balance is what will generate good income and keep visitors on a recurring basis.

Improve your ad design

It is true that the design of the ads depends a lot on the advertisers, but it is you who chooses what you will display on your site, in addition to the formats you prefer to use.

So, choose well the ads you want to display, see if some of the formats do not bring as good results as the others and make modifications whenever necessary.

That makes a difference in the number of clicks you will receive in the end.

Perform A / B tests

The A / B tests are a good way to know what works best. It’s very simple: try two different solutions and compare the performance.

You can test from ad types to format and size, the distance between ads and content, among many other elements on the page.

Finally,  act on what you found fundamental.  Keep only what generates the most income and continue to test other items on the page.

Find a specialized partner.

Assembling a successful Adsense strategy is not always easy. As we saw, there are many details that must be paid attention to.

So, if you think it’s necessary, turn to one of Google’s certified partners to help you with some of the points discussed here.

They will certainly help you extract more from your content and monetize in a more active way your site or blog.

Even with so many ad formats and usage options for them, Google Adsense is not complicated at all. works best for your site and keep trying new solutions to find what works best.