Search Engine Optimization (SEO) is becoming popular practice nowadays and almost every business likes to buy the services. With the growing internet usage and content present, ranking your own business and blog has become important for better reach to the audience.
Now, you cannot simply put your content on the internet and expect to get traffic because the internet has become crowded. For that matter, your content needs SEO consultant services. With proper optimization, you can rank your content higher on search results and get more exposure and clicks.
Let’s look into who is an SEO consultant and what services they provide.
What is an SEO Consultant?
SEO consultants are experts in search engine algorithms. They are paid by the business owner or website owner to increase their productivity. Give advice on how to rank your website higher. And generate more traffic and sales.
Their SEO consultant duties cover a wide range of internet channels, disciplines, and marketing. They are responsible for:
- Higher Google search engine rankings.
- Increase visibility to customers.
- Online content discovery.
- Generating business leads
- Creating lasting results with better content
- Improving customer conversion rates
Different types of SEO Consulting
The SEO consulting services can be acquired for these three types of content.
Business Website SEO Optimization
The most common type is website SEO optimization. If your business and its sales run via the website then optimizing the website drives more traffic.
The SEO consult helps you write more and more content related to your product and services on your website. Content can include product reviews, tutorials, product lists, guides, general information, and much more related. All this content helps bring more traffic to your website and directed toward your products and services.
E-Commerce website SEO Optimization
If you are running an e-commerce website then it needs optimization too for better reach. SEO consultant helps your website in many ways to gain more followers and customers. He optimizes the website pages including, the home page, about us, individual product pages, blog section, and other pages. With the SEO strategy, you can easily rank your products and the whole website.
If your website targets a national audience then hire a local SEO consultant whereas, if you want to have more reach International SEO consultant with experience in worldwide trends is a better fit.
Sales Funnel SEO Optimization
Nowadays, many people like to go from website to sales funnel strategy. Sales Funnel is a marketing strategy involving several steps such as the top middle and bottom. It is referred to as the journey a customer goes through on the way to purchase. Running sales funnels run by people mostly depends on paid ads towards the targeted audience. Best SEO consultant helps you rank your several sales funnel pages for better reach and ranking can take 1 month to 2 years.
SEO Consultant Services UK
An SEO consultant can help your business in various ways with his services. SEO is not just related to the optimization of content but the whole project to help it rank higher on the search engine results. Here are the few services of SEO Consultant:
- SEO marketing strategy
- Website Audit
- Webpage optimization
- Planning and researching targeted Keyword
- User experience
- Technical SEO
- Competitor SEO analysis
- Link building
- Web design and consultation
- Monthly report
SEO marketing strategy
The first thing an SEO Consultant is responsible for is shaping the SEO marketing strategy for the client. He acquires what are the goals and objectives of his client’s business such as business niche, industry competitive position, etc. Then he uses his skills to make a marketing plan that is realistic, measurable, and lasts in the long run.
SEO consultant review, examine and diagnose your website. The website audit includes ranking, visibility issues, the efficiency of HTM code, content inventory, traffic stats, target keywords and focus, Google index status, and Domain authority factors.
Web Page optimization
SEO consulting services in this category include the execution of on-page SEO elements. An SEO consultant will help you in optimizing web pages with mechanical elements such as Htags, structure, and formatting. Moreover, utilizes his skills to improve and organize the website content with phrases and targeted, synonyms, stem, and Latent Semantic Indexing keywords,
Planning and researching targeted Keyword
Researching and analyzing keywords for the targeted audience is one of the most important parts of SEO. The consultant performs detailed research on business-related keywords to narrow down the most used and suitable ones. He also identifies potential keywords that have low competition. High commercial value Long tail keyword phrases, alternate words, and questions
Improved User experience
SEO consultant helps improve user experience on your website. The services include optimizing and improving the visitor experience, increasing page views, increasing click-through rates and dwell time, minimize bounce rate, and making content multimedia-rich.
This service includes diagnosing, correcting and improving technical issues related to web pages. SEO Technical Consultant Check for 404 Error, Crawl Error, Broken Link, 301/302 Redirect, Server Error, Duplicate Content, Invalid Sitemap, Lost Alt Attribute. Go, website speed, pagination, and poor URL structure.
Competitor SEO analysis
This service includes an analysis of your competitor’s website. SEO consultant makes an analysis of the competitor’s website to check for strengths and weaknesses, compare the backlinks and traffic. It can be done manually or mostly using content auditing tools.
Link building is important in SEO and one of the best services you can get for your website. It helps connect your content in a chain and increases dwell time on the website. There are two kinds, internal and external link building. Internal links help your multiple contents to link with each other and your visitor will read all of that in one place. The external links are related to other domain content that you link to your content for making your content an information hub.
Web design and consultation
SEO consultants have the necessary understanding of the web’s design and development, basic HTML coding, web page layout, the terminology used by webmasters, and graphic design elements. They help your website in terms of design and make changes to make it more search engine friendly.
Last but not least, at the end of the month you get the monthly report. SEO is a long-term service that can span months and it is therefore important to get track of everything that happened in a month and how much your content has improved. Moreover, it builds trust and loyalty among consultants and employers.