There is no stopping word for learning SEO. The Google algorithm is ever-changing, so SEO strategies need to be updated constantly. Otherwise, it’s hard to compete on the search page. Of course, you don’t want that to happen to your website, do you? The purpose of this article is to provide an in-depth analysis of SEO from Google’s point of view. Can you please explain what is needed?
To make it easier for you, we have divided this WordPress SEO learning article into nine main sections:
- Basic SEO Concepts
- Keyword Research
- Creating Content
- On-Page SEO
- Technical SEO
- Off-Page SEO
- Link Building
Basic SEO Concepts
To learn SEO you need to understand the basic concepts first. SEO (Search Engine Optimization) is a website optimization step to get top rankings on Google search pages. A website that is in the top position will get a large number of quality visitors for free. The number 1 position on the search engines dominates the click results 10 times over.
Keyword research is an equally important topic when learning SEO. Creating content without keyword research is a mistake. Because keyword research helps you understand what internet users need today.
Some things to pay attention to when doing keyword research are:
Search Volume which shows how many keywords are typed into Google when searching. Keyword Difficulty in understanding the difficulty level of a keyword SEO for Beginner on the first page of a search engine. In addition, there is a Keyword Suggestion which is useful for finding out which keywords have an intent) the same one. Search results are also important for analyzing how competitors can rank at the top.
Creating content is the stage in learning SEO after keyword research is done.
To be able to produce quality content several conditions must be met:
First, make sure your content is relevant to the needs of readers. Otherwise, your blog/website may not be visited. Second, create content that is unique and has good search volume. Third, provide true/valid information from a reliable source. There are still many other tips that you can use to make your website articles stand out from the others.
More deeply when learning SEO, you must understand On-Page SEO. This is an optimization effort that emphasizes improving the internal factors of a website. Some of the optimization steps are the proper use of permalinks because this is what describes the content of your content. Another tip is to write meta titles and meta descriptions that are relevant to the content but are not truncated in search results. Regarding content, On-Page SEO also makes efforts to arrange headings and subheadings correctly and place keywords correctly. Other On-Page SEO optimization efforts are still quite a lot. So, make sure you understand it and use it on your website.
In contrast to (On-Page SEO, Off-Page SEO ) optimization steps emphasize efforts outside the website itself. When learning SEO to do Off-Page optimization, here are the things you need to pay attention to:
First, get Brand Mention. This is an effective way to get quality traffic. Google also considers websites that get mentions in the media for top ranking. Then, create a Google My Business profile that will make it easier for consumers to find information about your business description, address, hours of operation, and photos of your business. Some other Off-Page optimization efforts, such as reviews and social media sharing, also need to be done properly.
Being part of Off-Page SEO, you should not forget Link Building when learning SEO. Link building is an effort to get links from other websites that lead to your website.
Some of the efforts you can do when doing link building are:
Get lots of Referring Links to show your website as a credible source of information. Apart from the number, make sure the links you get have relevance to the topic. Two things are not enough, you also need to build Domain Authority, pay attention to the type of link whether DoFollow or NoFollow, and much more.
As a beginner, the seven steps following an effective SEO strategy are: Enhance crawl ability so that engines can understand your site. A compelling answer to a searcher’s query. Keyword optimized to attract searchers & engines. Excellent user experience, including fast loading times and an engaging user interface
SEO requires a lot of time and can’t be fully automatic in its entirety, but there are a number of SEO tools that automate repetitive tasks, such as generating keywords and analyzing backlinks.
Search engine optimization is costly for three reasons: it takes a long time to produce results, it takes a lot of time and effort to grow your strategy, relying on a search engine optimization expert to develop and improve your campaign.