What is White Hat SEO (White Hat Search Engine Optimization)?
White hat engine optimization (white hat SEO) refers to an SEO strategy that aims to build a quality website in the long run by focusing on the website audience. White Hat SEO techniques include creating unique and high-quality website content and providing links to other relevant content on the website. The white hat approach to SEO complies with all search engine policies and guidelines, which act to deter website owners from game search engines at the expense of the reader experience.
explains White Hat Search Engine Optimization (White Hat SEO)
White hat SEO aims to give search engines relevant information about a website’s content as well as present it clearly and accurately. Google utilizes an algorithm that is constantly changing, designed to rate websites like human readers. Basically, Google looks for unique clues (not copied from other websites) related to a particular search term. Google uses a variety of factors and measures are used by Google to determine whether a particular website is a reputable and trusted source.
Black hat SEO techniques can fool search engines and increase search engine rankings for websites that use them, but search engines discourage their use. When a site is found to be using black hat SEO, its page rank may be lowered; it may be removed from search results.
White Hat SEO is ethical, legally not objectionable SEO that promotes positive search engine rankings. The process involves building organic links, in other words through linking to other websites organically.
It is an ethical way of growing traffic to your website and obtaining quality backlinks. Nowadays, people prefer to use white hat SEO methods to build quality backlinks in order to increase their website’s ranking across all search engines.